Signature offer · Fixed fee · 1 week

Strategy Roast.

You've got a strategy you believe in. Send it to us. We'll read it the way a sceptical board would — pull on the assumptions, check whether the numbers hold, and find the gaps you're too close to see. Then we tell you, plainly, where it's strong and where it'll break.

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What we pull apart

Everything that has to be true for it to work.

A strategy is a set of bets. We make those bets explicit, then ask the hard question of each one: what has to be true, and is it? We're looking for the assumption that, if wrong, takes the whole thing down — the one nobody's stress-tested.

You walk away with
  • A clear map of the assumptions your strategy rests on
  • An honest read on which ones hold and which don't
  • The two or three risks most likely to sink it
  • A short, direct write-up you can take to your board
How the week runs

Five days, start to honest answer.

1
Day 1

You share it

Send the deck, the model, the plan. A short call so we understand what you're trying to achieve.

2
Days 2–4

We roast it

We map the assumptions, test the numbers, and look for the breaks — drawing on where we've seen plans like this fail.

3
Day 5

We tell you straight

A direct session and a short write-up: what's strong, what's fragile, and what we'd do about it.

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Fixed fee · 1 week

Bring us the strategy you're about to commit to.

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